Ad Sales to Invoice Automation: A Complete Revenue Cycle Case Study 

In today’s fast-paced broadcasting and digital media landscape, manual ad sales and invoicing workflows are quickly becoming obsolete. Media houses, TV stations, and radio broadcasters are under pressure to streamline operations, eliminate human errors, and speed up revenue realization—without losing track of ad inventory or regulatory compliance. 

This is where EBIMS Studio steps in—an intelligent broadcast management system designed to handle the entire revenue cycle, from ad booking to invoice generation, with automation at every step. 

In this blog, we’ll explore a real-world case study of how one broadcaster successfully transitioned from fragmented, legacy tools to end-to-end automation using EBIMS, leading to significant gains in revenue visibility, efficiency, and advertiser satisfaction. 

The Challenge: Fragmented Ad Revenue Process

Client: A regional television network with operations across 5 states 
Ad Inventory: 7 channels, 3 radio frequencies 
Pain Points: 

• Manual booking of ad slots through email and spreadsheets
• Disconnected traffic logs and airing reports 
• Delayed invoice generation (up to 3 weeks post-campaign) 
• Missed billing due to lost or mis recorded ad runs 
• Lack of real-time visibility for the sales team 

Result: Sluggish cash flow, billing disputes, and advertiser dissatisfaction. 

The Solution: EBIMS Revenue Automation Suite

EBIMS provided a centralized dashboard to manage the entire ad lifecycle from sales to collections: 

Modules Implemented:

• Ad Sales CRM Integration 
• Real-Time Slot Availability & Booking Engine 
• Auto-Traffic & Log Reconciliation 
• Dynamic Campaign Scheduling 
• Post-Run Proof of Play Reports 
• Automated Invoicing & Payment Tracking 

Step-by-Step Workflow: From Ad Sales to Invoice

1. Lead to Deal – Integrated CRM 

• Sales team enters leads, proposals, and negotiated rates directly into EBIMS CRM 
• Ad packages configured: run frequency, formats, target platforms 
• No need for external spreadsheets or offline quotes 

Impact: Saved 4–5 hours/week for every salesperson 

2. Slot Booking with Real-Time Availability 

• Sales reps can view inventory availability across TV, radio, and digital in one interface 
• Instant slot blocking with automatic conflict detection 
• Tiered pricing rules applied based on reach, prime time, and demand 

Impact: Increased slot booking speed by 70% 

3. Auto-Generated Traffic Logs & Scheduling 

• Confirmed bookings are automatically pushed to the traffic team 
• EBIMS schedules the ads based on run frequency, priority, and placement 
• Seamless sync with play-out system (no manual input needed) 

Impact: Reduced scheduling errors to virtually zero 

4. Campaign Execution & Proof of Play 

• After each ad run, the system auto-generates a Proof of Play (POP) report 
• Includes timestamp, channel, duration, and log confirmation 
• Reports shared with advertisers directly or downloaded anytime 

Impact: Boosted client trust and transparency 

5. Automated Invoicing & Collections 

• EBIMS generates itemized invoices immediately after campaign ends 
• Includes campaign summary, run logs, applicable taxes, and discounts 
• Invoices are auto-emailed to advertisers, with payment reminders and status tracking 

Impact: Reduced billing cycle from 21 days to just 3 days

Measurable Results: The Case Study Impact

Why This Matters for Broadcasters

By automating the entire revenue cycle, broadcasters can: 

• Shorten payment cycles 
• Eliminate manual coordination 
• Avoid unbilled inventory 
• Maintain advertiser confidence 
• Scale across platforms without extra manpower 

Whether you’re running a local FM station, a satellite TV channel, or a growing platform, revenue efficiency is non-negotiable—and EBIMS ensures every rupee earned is tracked, billed, and collected. 

Conclusion: A New Era of Broadcast Revenue Management 

The future of media revenue is automated, transparent, and data-driven. EBIMS Studio empowers broadcasters with the tools they need to: 

• Close deals faster 
• Air campaigns with precision 
• Provide verifiable performance reports 
• Bill without delays or errors 

If your current system is costing you money—or your team hours of manual work—it’s time to switch. 

Ready to Upgrade Your Revenue Cycle? 

Let us walk you through the EBIMS Revenue Automation Suite with a personalized demo. 

👉 Request a Demo 
📩 Or write to us at [email protected]