In today’s competitive broadcast landscape, margins are tight, and expectations are high. Broadcasters are under pressure to monetize content more efficiently, reduce operational overhead, and deliver campaigns with precision across multiple platforms.
In this case study, we’ll explore how a regional TV broadcaster achieved a 40% revenue uplift within just six months by adopting EBIMS Studio, an all-in-one broadcast management and revenue automation platform.
💡 Spoiler: It wasn’t just about automation—it was about unlocking hidden revenue, speeding up billing cycles, and streamlining sales-to-air workflows.
The Client: A Regional TV Broadcaster with National Ambitions
Client Profile:
- 3 Local TV Channels & 1 Regional FM Station
- 100+ Advertisers across Retail, FMCG, and Government
- Manual ad scheduling and invoicing processes
- High dependence on Excel and WhatsApp for coordination
- Revenue leakage due to human errors and missed slots
Despite strong content and a loyal audience, the client struggled with:
- Delayed invoicing and ad proof delivery
- Unused inventory due to poor visibility
- Advertiser churn due to lack of transparency
The Challenges
Before switching to EBIMS, the broadcaster faced several bottlenecks:
1. Inefficient Ad Scheduling
Traffic teams were manually allocating ad slots, often leading to:
- Double bookings
- Missed high-value slots
- Underutilization of non-prime time
2. No Unified System
Sales, traffic, accounts, and creative teams were working in silos. Data was spread across:
- Excel sheets
- Email threads
- Local desktop folders
3. Delayed Billing & Cash Flow
Generating and sending invoices used to take 10–15 days to post a campaign. That meant:
- Delayed revenue realization
- Difficult advertiser follow-ups
- Poor cash flow management
The EBIMS Solution
The broadcaster implemented EBIMS Studio across all three channels and their FM station.
Key Modules Activated:
- Ad Sales CRM – to manage inquiries, client onboarding, and sales pipelines
- Smart Scheduler – for auto-scheduling ad slots with drag-and-drop control
- Real-Time Inventory Manager – to avoid overlaps and spot unused capacity
- Automated Billing Engine – for instant invoice generation
- Campaign Proof Reporting – with downloadable logs and creatives for clients
The Results: 6 Months After Implementation
After just half a year of using EBIMS, the client reported:
🔺 40% Increase in Advertising Revenue
- Unused slots were now visible and monetized
- Real-time inventory updates helped sales teams sell smarter
- AI-based slot suggestions improved campaign value
70% Faster Billing Cycle
- Invoices now generated within 24–48 hours of campaign completion
- Faster client payments and reduced revenue leakage
80% Drop in Manual Errors
- No double bookings or misfired spots
- Creatives tracked automatically across all campaigns
Improved Advertiser Retention
- Clients received real-time campaign status
- Campaign proof reports boosted confidence and renewals
Key Takeaways
This case highlights how EBIMS transformed an outdated, fragmented broadcasting operation into a streamlined, intelligent, revenue-first engine.
| Challenge | EBIMS Impact |
| Manual Scheduling | Automated Smart Scheduler |
| Siloed Data | Centralized System |
| Delayed Billing | Real-Time Invoicing |
| Advertiser Attrition | Campaign Transparency & Reporting |
EBIMS didn’t just automate—it empowered.
Client Testimonial
“EBIMS Studio completely transformed how we run our ad business. What took days now takes minutes. Our team is more focused, and our clients are happier. The 40% jump in revenue speaks for itself.”
— Traffic Manager, [Client Name Hidden]
Final Thoughts: Automation That Pays Off
If you’re a TV, FM, or social media still relying on spreadsheets and fragmented workflows, you’re likely leaving revenue on the table.
EBIMS helps you:
- Automate intelligently
- Optimize inventory in real time
- Communicate better with advertisers
- Accelerate billing and revenue cycles
Ready to See EBIMS in Action?
Schedule your free demo now and discover how EBIMS can add 15–40% additional revenue to your bottom line.
👉 Book a Demo
📩 Or email us at: [email protected]